FASHION
FOR THE
BOLD
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We know, buying sustainable is still a decision for the brave, for the people who want to change things, for the ideologists and the optimists. For those, who take action and inspire others to do the same.
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Nothing that is produced is 100 percent sustainable – we are aware of that – and fashion won't save the world by itself. It needs big systemic decisions and brave political steps. But we have a big vision and this is what we can do: We can make sure, that you know what is behind the garments you buy and that your clothes do not harm people's livelihoods or poison land and water supplies. We'll make every single decision, a decision that represents your interests. We will be bold on Ethics for you! Every piece of sustainable fashion, is your action against the fast fashion industry, which harms our climate, the people who work and live there and negatively effects us all.
Let's do this together – Let's slow down the fashion game.
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OUR MATERIALS
The Materials we use for our garments are either eco-certified or leftover fabrics from the fashion industry. All our fabrics are carefully sourced from Europe. Some of the fabrics are even designed by us and sustainably printed on eco fabrics. For our own fabric designs, we chose digital printing as a eco-friendly and water saving alternative to create colorful statement pieces.
ORGANIC COTTON
The organic cotton we use is GOTS certified and grown & produced in Europe. Cotton is a natural fabric, which we like to use for our cozy Sweaters. It has great characteristics like being absorbent, breathable, hypoallergenic and biodegradable. We love it, but we should always have in mind it needs a lot of water to grow and therefore should be appreciated and treated well.
TENCEL
Tencel TM Lyocell is a fabric that is environmentally responsible made from sustainably sourced wood. It is soft, super gentle on the skin and known for the pleasant climate and breathability, which makes it a perfect match for hot temperatures or if you generally tend to sweat a lot.
The fibers are made in Lenzing Austria, which are then knitted or woven to fabrics in europe.
ECOVERO
Ecovero is similar to Tencel made of cellulose fibers (from wood) by the Austrian company Tencel .
DEAD STOCK
There is so much beautiful fabric out there waiting to be transformed into your new favorite fashion piece and we think that is beautiful. We make it our mission to find these forgotten leftover fabrics and give it a new life – meaning there is no additional CO2 or water used to produce a new fabric, since we use what is already out there. Since Deadstock Fabric is very limited in the amount of meters we can buy, the pieces we offer are often very limited too. This fact makes our leftover pieces unique, what makes it even more beautiful. We choose our Deadstock materials with a lot of care, deciding mostly for natural fibers. In some cases the Deadstock fabrics where even produced sustainably, which makes it a double sustainable choice.
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POLYESTER - the big question?
We preferably use fabrics which are not mixed at all, meaning the fabric contains only one kind of fibre, for example 100 % Organic Cotton. A few of the deadstock fabrics we use, however have a small share of 2 to 5 percent Elastane (wich is of course always indicated on the care tag). These decisions we take individually from garment to garment, by weighing pros and cons and looking into the ecological impact of every single piece.
We also constantly want to know your opinion, your favorite choice of materials and are always happy about feedback on your fabric preferences. From our interviews with you for the launch collection, we learned that especially concerning trousers, you appreciate a little bit of elasticity - for better form stability, durability and comfort. And that we did that, of course by also doing the math and checking the impact first. We decided for a Tencel fabric with a minimal share of Elastane, because here the CO2 impact was still smaller than of trousers which contain of Cotton only. What we want to say is, it is all about the right balance of all the factors making a garment, such as ways of transport, production, material and quantity. We want to be as transparent as possible and keep you updated on our impact.
OUR PRODUCTION
All clothes are made in small manufactories in Europe or even in Austria.
You can find this information with every garment in our Onlineshop.
OUR PRICES
Our mission is to make sustainable fashion as affordable as possible. The truth is, eco-fabrics from Europe cost more than conventional fabrics and a fair european production does too. Also: We try to prevent overproduction and produce as small scale as possible. These are the two main parts of our prices. A smaller percentage goes to the development and our design work to create our wonderful garments. This includes making several prototypes, improve our patterns, design fabric prints, sourcing materials and finding high quality production partners. Another part is covering our operating costs, such as maintaining our online shop, display at design markets, prepare the parcels for shipping, as well as logistics, energy costs, insurances and our daily communication with you :)
I hope you appreciate the value of sustainable fashion and our work and help us to grow and advance our mission.
HOW TO TAKE CARE OF YOUR WARDROBE
By buying sustainable fashion, your are already one step ahead, but there are a few steps you can consider in order to get the most sustainability out of the lifecycle of your clothes.
Since only very few items of our wardrobe are going to be recycled at the end (and we really hope this will change), make sure to give your clothes a long and happy life. Our first motto is USE MORE - WASH LESS, because this will prolong the quality of your garments and make additional buys unnecessary.
But also have in mind, if you don't want to wear your clothes anymore - their life doesn't need to end there, you can always gift it to others, upcycle, resell or use it in another way.
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When washing, make sure to wash at colder temperatures, meaning below 30° degrees – your detergent will do the rest for you (if there are no stubborn stains). Also, it is always better to use powder detergent than liquid ones and try to avoid softener.
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COTTON
Cotton can change its shape while wearing, but should return to its usual shape when you wash it. Wash it at maximum of 30°C and certain fibre mixtures with the delicate program and mild detergent. Also keep in mind that as a natural fibre it will shrink a little in size when you wash it for the first time. Iron at max 150°C.
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TENCEL
Tencel is wonderful, but it needs good care in order to keep it for a long time. Wash Tencel as gentle as possible with the delicate cycle of your washing machine at maximum 30°C. Only use mild detergent without bleach. Do not dry in the sun. Iron with low to medium heat.
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ECOVERO
Similar to Tencel, wash as gentle as possible below 30°C and in any case with detergent for delicate textiles. Iron with low to medium heat and do not dry in the sun.
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SILK
Silk is a surprisingly robust fabric, but needs to be washed very carefully. Hand wash at low temperature with detergent for silk and with soft movements. Iron when still damp, covered by a cotton cloth.
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STEAMING WILL CHANGE YOUR LIFE :)
To steam instead of iron your clothes, is not only more sensitive to your fabrics and less of an effort – compared to setting up your chunky iron bord – it can also spare you a washing cycle. Steaming can eliminate signs of sweat on most fibres, making your garments look neat again and helps you save resources like water and energy.
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